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A lesson in company culture from four experts

If you’ve spent any time in the business world over the past decade, you know that “corporate culture” has been a major buzz term. Now more than ever before, employees shop for new employment based on the culture of a company. If the pandemic has taught us anything, it’s the value of great workers, since many have decided to switch jobs or leave the workforce for good. And for employers, the need to attract talent from a reduced pool of skilled workers requires more than just pay and benefits—employees are also interested in the culture of a company before they’ll agree to sign on.

Corporate culture tips from the experts

What makes a strong company culture? Four industry experts1 weigh in with their opinions on the topic:

  1. Susan LaMotte of exaqueo recommends frequent communication

    . In summary, workplaces that share information with their employees build better cultures. This includes discussing what is going on within the company now and into the future—and even acknowledging when there’s really nothing to report—is critical in helping employees to be engaged, trusting and comfortable with the company. In direct contrast, when people are kept out of the conversation and big things are happening behind closed doors, it can make employees suspicious and uneasy.

  2. Lisa Rosendahl of the US Department of Veteran Affairs treats employees like customers.

    Testimonials and social proof are a common way to draw the attention of customers in the market and prove the value of your company or product. Your employees want the same type of information. It’s important for leadership to identify features of the company that stand out for them personally, and share these details with employees.

  3. Gautam Ghoush of VBeyond Corporation promotes employees based on people management skills.

    It’s not enough to promote employees based on their performance. If you want to develop great leaders within the company and a positive atmosphere overall, promote people based on how they manage others. It’s these professional relationships that will help your company culture flourish.

  4. Gemma Dale of The Work Consultancy seeks to understand the current employee experience.

    What is it like to work for your company from an employee’s point of view? This information isn’t readily apparent from the score in a satisfaction survey. Getting real feedback from current employees can let you know what specifically is working and what isn’t, so you can take steps to fix anything that’s broken.

Your company culture is important!

And if you’re in a field that’s currently being hit by the “war on talent,” you’ll want to take all steps to ensure your culture is a shining star in your company’s reputation. It will help you attract and retain high caliber workers.

Need to staff up?

Wood Personnel can help you find qualified employees well-matched to your company culture. To learn more, contact us today!

  1. Source: https://www.sage.com/en-gb/blog/company-culture-expert-tips-experiences/