It’s tough out there. With Nashville’s unemployment rate one of the lowest in the entire nation, you can’t just copy an old job description, slap it up on a job board, and call it a day.
Well, you can do that, but your ideal candidate isn’t likely to apply to it.
In today’s employment market, you have to put your best foot forward to consistently recruit good people. Not surprisingly, that starts with creating amazing job postings. So, if you find yourself scratching your head wondering why no viable candidates are applying to your jobs, you might need to change your thinking. Below, our Cool Springs recruiting agency shares tips you can use to increase quality job applications – and hire better:
Instead of automatically defaulting to those big job boards, strategically place your postings in areas high-quality candidates are most likely to look:
- Approach each recruiting situation with a fresh set of eyes. Remember, the strategy you use to recruit production workers isn’t necessarily the best approach for IT or HR professionals.
- Test other job boards that may be appropriate for the available role. Consider niche or geography-specific sites, job boards hosted on professional association websites, or paid postings on social platforms like Facebook and LinkedIn.
In this post, we share three tactics for attracting better talent by thinking like a marketer:
- Build a strong employment brand. Make sure job seekers understand what makes your company unique – and a great place to work.
- Supplement paid job advertisements with social media posts. Link directly to your job listing from those posts.
- Engage in two-way recruitment conversations online. Even if individuals aren’t interested in or qualified for your available position, they’ll be more likely to refer a friend or apply to a future opening themselves.
Simple tweaks to your job postings will encourage more qualified candidates to apply. In this earlier post, we explain tips to optimize your job postings, by thinking like a candidate:
- Skip the cryptic titles. Be as clear and descriptive as possible – so the title ranks well in search strings candidates are most likely to use.
- Optimize for local search. Use local geographic modifiers in the posting’s title tag, header tag and even the opening paragraph.
- Customize URLs. Omit “filler” words and choose three to five keywords.
- Provide the right amount of detail. Research shows that job descriptions should be around 4,500 characters.
Hiring? Think Wood Personnel.
As a leading Middle TN employment agency, we know how to attract the best and brightest throughout Murfreesboro, Nashville, Cool Springs, Lebanon, Gallatin and beyond. Give us a call today.